With the help of Daniel Craig and the Manhattan skyline, director Jonathan Taylor revealed the brand new Range Rover Sport to the world at an exclusive live event held in New York City last week.
At the end of February Jonathan shot an elaborate three minute film of the new Range Rover speeding through Manhattan which was designed to cut seamlessly with the live event last Tuesday night. As Jonathan’s film ended on the super size LED screen inside the venue, a live cut transitioned to the 14 cameras that lined the route between Madison Square Gardens and where the event was taking place. Daniel Craig was revealed driving through the streets of Manhattan culminating with him arriving on the stage in front of an audience of one thousand specially invited guests. The whole event was also webcast instantly to a massive global audience.
The campaign has already created a huge amount of press interest for Range Rover, with over a million hits.
Stuart Bateup’s latest commercial for Morrisons launched recently, highlighting the M Kitchen range of meals developed in house and sold exclusively at Morrisons.
The M Kitchen truck will be visiting a number of towns up and down the country allowing customers to sample the various different ranges from the M Kitchen line, and Stuart captured the first event.
Shot documentary style in the centre of Manchester the ad features the Morrisons chefs including Executive Chef Neil Nugent and real members of the public sharing their thoughts about the delicious range.
Craig Young’s new commercial for Innocent Smoothie’s Big Knit campaign has debuted.
For the past decade Innocent have run the Big Knit campaign where members of the public create the signature wooly hats for Innocent smoothie bottles as seen in store. For every hatted bottle sold 25p is donated to Age UK.
This year they advertised the fundraising campaign for the first time aiming to put one million hats on bottles to raise a quarter of a million for Age UK.
Craig has created a wonderfully charming film utilising Innocent’s characteristic homemade feel.
Founded in 2004 by Nick Hirschkorn, Feel Films is a London based production company that produces work for advertising, film and television. Feel represents directors for commercials and cross platform content whilst also developing and producing feature film and long-form projects.
Nick Hirschkorn is MD and Executive Producer.
Dan Cleland is Head of Feel Content.
Feel Films directors are: Nico Caicoya, Craig Young, Stuart Bateup, Grant Gee, Mariano Vivanco, John Stephenson, Nick Murphy, Brian Kirk, Toby Haynes, Jonathan Taylor and Alexander Witt.
Feel Contents multi-platform directors are Richard Van Den Burgh, Craig Young and Nick O'Meally.